About us
Kindness matters

Four years ago we decided to try to make the world a little bit less shitty, by baking treats for people having a tough time. We asked if anyone else wanted to join in. We truly had no idea that thousands would.

In fact, so many people have joined us, we’ve gone from a tiny group of 15 people based in Central Wellington to a national registered charity that’s growing all the time. Right now, we have 18 chapters already bitching around the country, and at least 8 more in the pipeline. We have well over 1,700 active volunteer bitches, and so many people joining every day that in some places we even have waiting lists.

And we've well and truly lost count, but we reckon that together, we've given over 500,000 moments of sweetness since we began. Listen to a story about our work here.

Our volunteers know that being kind makes them feel great. Our recipients say that receiving kindness makes them feel more cared for, more worthwhile and less alone. We want everyone to feel this, so we’re trying to make Aotearoa the kindest place on earth.

Nic & Marie

Founding Bitches
October 2017

Marie and nic
Photo credit: Daniel Whiting